Unabridged Vitae of (Pete) Prestipino

Display advertising, once the darling of Internet marketing, fell out of favor as the rise of PPC (pay-per-click) advertising began.

That may soon change as the Yahoo! today launched Yahoo! My Display Ads, a self-serve display ad marketplace for ads on Yahoo and its partner sites. The service is powered by AdReady, a service profiled in Website...

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June 22 2009, 3:14pm | Original Link »

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