Conversion is one of the most critical metrics for understanding website (and of course marketing) performance. It reveals how effectively an enterprises motivate website visitors to act on their unique selling proposition. One of the barriers to understanding "conversion" is the recognition that a conversion goal doesn’t have to be transactional. In fact, conversions move far byond making a sale alone and even include getting visitors to register, open an account, request a...
May 12 2009, 9:05am | Original Link »
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