Rich media ad network VideoEgg announced a new approach to ad delivery with AttentionRank, which identifies when and where users are most receptive to a brand's message.
VideoEgg is essentially evaluating media not on an impression basis but on its ability to capture attention. Analyzing engagement with an ad (users voluntarily opt into the AdFrames advertising), the time spent with the brand message, and secondary user actions such as click-through rates, AttentionRank enables VideoEgg...
May 7 2009, 7:00pm | Original Link »
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