Web analytics provider Tealium believes that business are "grossly" under-counting their traffic by not meausuring "view-through" traffic.
According to the study, only 20 percent of visitors to web sites from social media and public relations are the result of a direct click. The remaining 80 percent are from "view-through,", which measures traffic from Internet users who come to a site after viewing a piece of social media or online PR content that either did not...
May 7 2009, 10:09am | Original Link »
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