Email marketing service provider Listrak announced version 4.5 of its web-based email marketing and customer engagement solution. Most notable in this release are a number of new profiling filters as well as automated delivery of Geo-tracking data (available manually previously).
Three of the new engagement segmentation filters allow users to sort their email data based on the date and time of the last open, read, or click. This is a very powerful feature that will enable marketers to target...
April 29 2009, 10:00am | Original Link »
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