Click Forensics released PPC fraud figures from the first quarter 2009 last week. There is good news for PPC advertisers.
The overall industry average click fraud rate was 13.8 percent for Q1 2009. That’s down from 17.1 percent reported for Q4 2008 and from the 16.3 percent rate reported for Q1 2008. In Q1 2009, the greatest percentage of click fraud originating from countries outside the U.S. came from Canada, United Kingdom and Germany. Tom Cuthbert, president of ClickForensics,...
April 27 2009, 11:24am | Original Link »
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