One of the challenges with video (in addition to creating and distributing it, is measuring it effectively. Fortunately, there are companies out there which are helping advertisers and publishers know a little bit more about the effectivenes of that content.
Video measurement provider Visible Measures has entered into an agreement to become the online video measurement platform for social portal MySpace. The company provides brand advertisers and agencies with a view across all campaign...
April 15 2009, 10:13am | Original Link »
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