Email marketing and creative services agency Smith-Harmon announced last week the Retail Welcome Email Benchmark Stidy, which investimated email trends and best practices among the nation's top online retailers.
“The welcome email is probably the single greatest opportunity that email marketers have to engage subscribers and drive action,” says Lisa Harmon, co-founder and principal at Smith-Harmon. “Welcome messages generate superior open rates and, done well, create a...
March 18 2009, 10:51am | Original Link »
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