Not to be outdone by Google's foray into behavioral advertising, Yahoo! too is now enabling advertisers to target audiences with a lot more control with demographic targeting, ad scheduling (dayparting) and enhanced ZIP-level geo-targeting at both the ad group level and the campaign level.
Yahoo!'s demographic targeting uses a concept called bid adjustments, which let advertisers set a premium bid for the categories that are worth more to you without losing other traffic volume.
The...
March 17 2009, 9:30am | Original Link »
Your favourite external commenting service goes here! I recommend http://www.disqus.com