Amazon has formally launched its

Product Ads service and it's got many wondering if it's such a good idea.

You might remember that several years ago, Amazon actually launched a PPC advertising service they dubbed ClickRiver without much success. My experience in the past with Amazon programs has been that it may not be the best option for merchants, advertisers or consumers today, but the future will be a completely different story - as is the case I believe here.

Product Ads is...

March 7 2009, 8:22am | Original Link »

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