Google's Inside AdSense blog has a terrific case study on a site that made a small change with a big impact as a result.

The owner of the site was using Google's SiteSearch for displaying search results on his pages. A few minor changes were made, including moving the search box to a more prominent location (from the sidebar to the center of the page - see image below) and extending it to twice its original width. In addition, some aesthetic changes were made to the search result...

February 27 2009, 11:27am | Original Link »

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