The length of search queries has increased over the past year according to HitWise (PDF). That's a meaningful bit of information for both publishers (affiliates) and advertisers - let's look at how to capitalize on this important data.

Longer search queries, averaging searches of 5+ words in length, have increased 10 percent comparing January 2009 to January 2008. The same time period showed that shorter search queries, averaging those 1 to 4 words in length, have decreased 2 percent....

February 27 2009, 4:04pm | Original Link »

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