Yahoo! will soon unveil a set of tools designed to help advertisers better target their online audiences.
The new services will include the ability to target graphical advertisements to users searching for particular terms in Yahoo!'s search engine index and customizing the offers in ads based on which websites a consumer has visited and what they have done on those sites in previous sessions.
Advertisers can also combine Yahoo!'s standard behavioral ad tools with data drawn from...
February 24 2009, 2:39pm | Original Link »
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