The benefits of permission-based email marketing campaigns extend far beyond e-commerce transactions and have a significant impact on purchasing behavior and consumer loyalty in the bricks and mortar world, according to research from Epsilon.
Key survey results by the numbers:
57% of consumers feel they have a more positive impression of companies when they receive email from them; 40% said that simply receiving email has a positive impact on their likelihood to make a future purchase a...
February 23 2009, 4:30pm | Original Link »
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