The New York Times is
reporting that Yahoo plans to introduce video and images into paid search ads. Couple that with Comscore indicating that Yahoo! increased its search share while Google slid (albeit slightly), and you may want to start taking Yahoo! seriously once more.
With a real push toward Universal Search on SERPs over the past few years, paid advertising never really caught up and was typically restricted to only text and links. The new Rich Ads in Search offering, which...
February 19 2009, 9:09am | Original Link »
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