The Interactive Advertising Bureau (IAB) has released

Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines are available at the IAB website and are open for public comment until March 5th, 2009.

IAB definitions help to 1) define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players, 2) provide specifications that can be implemented by any type of video player, and 3) cut...

February 10 2009, 10:10am | Original Link »

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