A new two-part marketing report (Digital Mom by Razorfish and CafeMom) indicates that moms' digital behaviors change remarkably when their children hit 12 years old and that mobile browsing and social media channels are increasingly affecting moms' buying decisions.
In its half of the study, Razorfish focused on how 'digital moms' are adopting emerging technologies. Of those using social networks and blogs, almost half (47% and 40%, respectively) monitor their children....
February 2 2009, 10:48am | Original Link »
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