It might just be the worst name for an advertising product ever developed, but it certainly is an interesting twist in the world of video. blinkx today introduced the Un-roll Unit (see the demo here - opens in new window), an alternative format to traditional pre- and post-roll video advertisements which integrates brand advertising (served up within multiple touch-points - including overlay ads and logos) throughout the video viewing experience.
How the Un-Roll works:
The unit begins with a...
December 29 2008, 8:28am | Original Link »
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