Changes to how Google’s Quality Score is determined will take effect this week in all advertiser accounts.
There are three main “improvements” to the system; QS is calculated at the time of each search query, keywords will no longer be marked “inactive for search,” and the terminology “first page bid estimates” replaces “minimum bids” in Adwords accounts.
In relation to how Quality Score is calculated, Google will continue to consider...
September 16 2008, 11:51am | Original Link »
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