Cyber Monday brings Web surfers out in droves. They are looking for good deals on items on their lists, and products they don't even know they want yet. As such, it's important to be prepared, to strategize and make sure you get the biggest bang out of your marketing budget - not just for Monday, but also the coming weeks.
The National Retail Federation expects nearly 60% of workers to shop over their lunch hour on Monday. As a retailer, that means you should set your PPC bids at the...
November 28 2008, 10:59am | Original Link »
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