One of the problems with Web 2.0 technologies such as widgets and in-browser applications is that they are difficult to measure, much less monetize. That may change today as Comscore officially announces its Extended Web Reporting.
Being able to track distributed Web content will be valuable as once the size and composition of the channel can be measured, we're able to set an accurate price in order to profit from its presence.
comScore Extended Web Reporting will offer publishers the...
November 4 2008, 8:35am | Original Link »
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