A new study from Return Path indicates that only 12.5% take steps to re-engage with lapsed subscribers.
A majority of the email marketers studied sent email at a steady, high frequency for a 19-month period, despite a lack of response from the subscriber (no opens, no clicks, no purchases). 11 of 40 online retailers studied (27%) stopped...
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]
August 24 2010, 9:00am | Original Link »
Your favourite external commenting service goes here! I recommend http://www.disqus.com