According to an analysis* by digital agency 360i, Twitter users have little interest in your brand. Examining tweets, 360i found that of 90 percent of messages sent by "real people" (non-businesses) just 12 percent even mention a brand and most of those are about Twitter itself.

Even worse, only 1 percent of tweets that do mention a...

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July 28 2010, 7:30pm | Original Link »

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