A study released by ZenithOptimedia shows that global ad spend is bouncing back from 2009 lulls, particularly on the online medium.
The forecast predicts online to account for 17 percent of total ad spend by 2012 - just two percentage points behind steadily-declining newspaper ad spend. The main driver remains paid search (50.2 percent of all...
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July 21 2010, 7:00am | Original Link »
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