According to a report published by digital marketing agency Razorfish, four out of 10 consumers have made a purchase based on advertising they saw on a social media site and 76 percent welcome advertising on social networks. I have a lot of concerns about the study, primarily that "search" is considered one of the mediums that is influencing the decision to buy. Little in the way of methodology was provided in the report and even less about what constitues social media in general,...
October 28 2008, 2:12pm | Original Link »
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