Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported for both Q2 2008 and Q3 2007.
Other key findings from the report include:
- Average click fraud rate of PPC advertisements appearing on search engine content networks (e.g. Google AdSense and Yahoo Publisher Network) was 27.1 percent, down from the 27.6 percent rate...
October 24 2008, 8:15am | Original Link »
Your favourite external commenting service goes here! I recommend http://www.disqus.com