Unabridged Vitae of (Pete) Prestipino

Google (and Doubleclick) announced the availability of its next generation ad serving platform today. DoubleClick for Publishers (DFP) aims to make short work of the many complexities associated with managing (buying and selling) advertising online.

DFP is actually two separate offerings - DoubleClick for Publishers (for the largest online...

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February 22 2010, 11:57am | Original Link »

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