Yahoo announced an improved version of its Content Match program. Using the same interface, Yahoo! believes the improved system will provider for better matching and ultimately higher click-through rates.
The existing system attempts to understand what the content is on a page (semantics), but the new Content Match will show who is viewing it and where they are located. This obviously helps advertisers get their ad in front of the right customer. At the end of the day this is behavioral...
October 14 2008, 8:20am | Original Link »
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