Telephone application platform company IfByPhone made a whopper of an announcement today. Marketers are now able to integrate direct-response call data with Web-based advertising information available from Google® Analytics. That essentially means that it's now possible to gauge the impact of an offline lead-generation campaign.
Ifbyphone blends call-detail data with Google Analytics website statistics, creating a Marketing 2.0 “mashup” that essentially measures the...
October 13 2008, 9:39am | Original Link »
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