Many North American businesses acknowledge the holiday spirit with various Website images and statements, in an attempt to warm the hearts of existing customers, and perhaps gain new ones worldwide. However, in today’s global marketplace, it’s vitally important to understand a target audience and culture lest you inadvertently alienate or even offend the very people you are trying to court. Not everyone celebrates Christmas or if they do, they may not celebrate it in the way we do...
October 10 2008, 3:08pm | Original Link »
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