Unabridged Vitae of (Pete) Prestipino

Recent research from Doubeclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and engagement. That’s almost enough to make you break out the video camera – am I right?

PLYmedia, a...

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July 29 2009, 11:00am | Original Link »

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