Unabridged Vitae of (Pete) Prestipino http://www.uvop.com/feed en-us http://blogs.law.harvard.edu/tech/rss Sweetcron peteprestipino@gmail.com Developers' Toolkit Released for jQuery and HTML5 http://www.uvop.com/items/view/4266 ComponentOne has released of a kit of UI widgets for HTML5 and jQuery development. The centerpiece of the release – called Wijmo – is the data visualization widgets that include more HTML5 chart types and new HTML5 gauges.

Wijmo extends jQuery UI and provides everything from interactive menus to rich charts. This v2 release offers...

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]]> Wed, 08 Feb 2012 12:00:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/lYaE_ge-NNo/new-development-toolkit-released-for-jquery-and-html5.aspx Mobile Web Usage is Doubling Every Year http://www.uvop.com/items/view/4265 Global Internet usage through mobile devices – not including tablets – essentially doubled from 4.3 percent in January 2011 to 8.5 percent in January 2012, according to Web analytics company StatCounter.

StatCounter also reports that the use of “mobile devices”, referring to smartphones and feature phones only in their...

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]]> Wed, 08 Feb 2012 09:00:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/1PrVg9Caxjs/mobile-web-usage-is-doubling-every-year.aspx SEO Meta Data Mechanics: Titles & Descriptions http://www.uvop.com/items/view/4263 Inbound links and personal connections carry the strongest influence in search results listings, and today you will discover several tactics to increase both of those counts.

There’s a lot more to securing first-place and first-page rankings, however, than links and personal connections. For that you’ll need to delve into the...

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]]> Tue, 07 Feb 2012 11:15:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/vRnrigBc8to/seo-meta-data-mechanics-titles-amp-descriptions.aspx Finding Lost Impressions with Share of Voice Metrics http://www.uvop.com/items/view/4264 In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived.

Advertisers on AdCenter can now create impression share reports and access statistics about the percentage of ad impressions they may be losing...

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]]> Tue, 07 Feb 2012 11:00:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/Gcil-aAcS8Q/finding-lost-impressions-with-share-of-voice-metrics.aspx Doubling AOV with Behavioral Commerce http://www.uvop.com/items/view/4262  

The more you know about your customers, the better positioned you are to sell them products - and sell more in general. Online hat retailer Hats in the Belfry can apparently attest to that. 

The internet retailer selected retargeting and behavioral commerce platform Steelhouse, an Ad-Tech Innovation award winner, and saw its average...

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]]> Tue, 07 Feb 2012 10:30:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/syEIPw_Y5FM/doubling-aov-with-behavioral-commerce.aspx Google Algo Update Highlights Freshness http://www.uvop.com/items/view/4261 Google recently announced several new search quality highlights that were rolled out in January. Perhaps more than any other "theme" from this round of updates however, freshness seems to be the focus.

Google has essentially made several adjustments/updates to the freshness algorithm it released back in November. While these are...

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]]> Mon, 06 Feb 2012 14:44:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/7eawAktI-4o/google-algo-update-highlights-freshness.aspx Three Ways to Get More Out of Local http://www.uvop.com/items/view/4260 While a recent study conducted by GMS Local/GroupM affirmed the growing enthusiasm that online marketers have for the local marketplace, it also found that most national brands are missing the mark with their localization strategies.

The study explored how engaged national brands are in their local marketing efforts, and three key elements...

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]]> Mon, 06 Feb 2012 12:30:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/QIVi2HZ2rVY/three-ways-to-get-more-out-of-local.aspx Be Like Mark: Facebook IPO Takeaways http://www.uvop.com/items/view/4259 Just in case you've been living under a rock, Facebook announced its epic $100 billion IPO this week.

From old media to new media to social media, and within every digital business in between, everyone's talking about it. Whether you're concerned, confused or could simply care less, there are indeed some valuable lessons that...

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]]> Fri, 03 Feb 2012 15:00:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/tNoPd7Q0x7Q/facebook-ipo-takeaways.aspx Is Video Scribing The Next Big Thing? http://www.uvop.com/items/view/4258 From the biggest brands to the smallest businesses on the Web, an increasing number of marketers are recognizing the power of online video to create awareness and sell their products and services.

It has become such a popular Internet marketing tool, in fact, that many companies are looking for ways to make their videos stand out above the...

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]]> Thu, 02 Feb 2012 17:45:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/BO72QWQaZ6w/is-video-scribing-the-next-big-thing.aspx Reining in Emails with Mail.com http://www.uvop.com/items/view/4257 If you’re anything like me, you have multiple email addresses and receive dozens of emails a day in each one of them.

In fact, 60 percent of emailers have at least three separate email addresses (work, school, personal, etc.), according to research from 1&1 Mail & Media Inc. And not only is it visually unappealing to constantly have...

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]]> Thu, 02 Feb 2012 10:45:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/fPFjWw1GuJk/reining-in-emails-with-mail-com.aspx nRelate Publisher Network for Content Marketing http://www.uvop.com/items/view/4256 Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 publishers.

Nrelate offers widgets which help publishers to showcase content and increase engagement. The platform offers two widgets to showcase related and popular content, a dynamic unit called the nRelate Flyout which displays related...

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]]> Thu, 02 Feb 2012 10:15:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/-3AHrSdq15k/nrelate-publisher-network-for-content-marketing.aspx Listrak Launches Post Purchase Solution for Merchants http://www.uvop.com/items/view/4254 Email marketing firm Listrak has launched an email marketing solution to help online retailers with their post purchase strategies.

The solution allows merchants to automatically create and trigger post purchase email campaigns that will keep customers engaged, increase sales and increase customers’ lifetime value.

Post purchase strategies...

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]]> Thu, 02 Feb 2012 09:45:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/KHJKOR1FtEo/listrak-launches-post-purchase-campaign-for-merchants.aspx Microsoft Adcenter Updates for January 2012 http://www.uvop.com/items/view/4255 Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords.

While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform that will make the offering more attractive to advertisers.

Microsoft rolled out their January 2012 release...

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]]> Thu, 02 Feb 2012 09:15:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/ZAJ6bUEhRYA/microsoft-adcenter-updates-for-january-2012.aspx Power Up with the eBay Partner Network http://www.uvop.com/items/view/4253 Everyone who has heard of the Internet is probably aware of eBay. The company is important because it is really responsible for uncovering the moneymaking potential of the Internet. And, like every successful Internet company, eBay also happens to be a great place for affiliates to bolster their personal moneymaking endeavors.

The eBay Partner...

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]]> Wed, 01 Feb 2012 11:15:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/J363aLVhvBI/partnering-up-with-the-ebay-affiliate-network.aspx Social Video Yields 30 Percent Additional Media Value http://www.uvop.com/items/view/4252 A new study provides evidence that social video programs consistently deliver “earned media” results.

In the study, social video platform Jun Group defines earned media as a series of actions that users initiate after watching a social video. These post-view actions include Facebook page visits, brand page visits, store locator usage,...

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]]> Tue, 31 Jan 2012 12:00:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/1KiSYP8h5uQ/social-video-yields-30-percent-additional-media-value.aspx New Service Connects Developers to Freelance Marketplace http://www.uvop.com/items/view/4251 A new service from online employment platform Elance and application programming interface (API) management provider Mashery matches skilled developers with freelance API projects on Elance.

Through Developer Connect, developers with experience building Web and enterprise backend systems to mobile platforms like iOS and Android can quickly tap...

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]]> Tue, 31 Jan 2012 11:00:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/Xnu-wAnhy7s/new-service-connects-developers-to-freelance-marketplace.aspx Getting Started Selling on Amazon http://www.uvop.com/items/view/4250 Marketplaces are becoming the go-to Web destination for consumers. 

Familiar shopping interfaces, more balanced reviews, one-stop shopping and comparison functionality are just a couple of reasons why some consumers prefer marketplace shopping over shopping on a brand’s website. But marketplaces aren’t only valuable for...

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]]> Mon, 30 Jan 2012 14:00:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/yTGgHEDtVng/getting-started-selling-with-amazon.aspx GoDaddy, Sedo Make Domain Buying Easier http://www.uvop.com/items/view/4249 The world’s largest domain name registrar and the Web’s largest domain name marketplace have announced a partnership that will give users access to more premium domains than ever. When visitors search for domains at GoDaddy.com, matching names from Sedo’s marketplace will now also be displayed for potential buyers to...

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]]> Mon, 30 Jan 2012 11:00:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/fNMu0J_mSoc/godaddy-sedo-make-domain-buying-easier.aspx The Three E’s of Social Media http://www.uvop.com/items/view/4248 According to the Nielsen Company’s recent Social Media Report, social networks and blogs reach nearly 80 percent of active internet users in the U.S. Social media has not only become a medium by which many people have shared their life stories, but more and more businesses are also using social media to share their brand’s...

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]]> Fri, 27 Jan 2012 14:30:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/LDAmIxBTwWg/the-three-e-s-of-social-media.aspx Awe-inspiring Twitter Brand Page Designs and Tips http://www.uvop.com/items/view/4247 While awaiting the imminent rollout of “the new Twitter” to the majority of the social network's user-base, now is a great time for businesses to start considering how to prepare their new Twitter brand page layouts. Whether Twitter’s big update will be your company’s first attempt at a brand page layout or yours was...

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]]> Thu, 26 Jan 2012 14:32:00 -0600 http://feedproxy.google.com/~r/Website-Magazine/~3/inXnmipuhk0/awe-inspiring-twitter-brand-page-design-tips.aspx