Unabridged Vitae of (Pete) Prestipino http://www.uvop.com/feed en-us http://blogs.law.harvard.edu/tech/rss Sweetcron peteprestipino@gmail.com Three New Additions to the Adobe Marketing Suite http://www.uvop.com/items/view/4632 At this week's Adobe Digital Marketing Summit in London, hot on the heels of the release of Creative Suite 6 and the Creative Cloud, the software company announced three new products.

Each release is aimed at helping marketers “Build compelling personalized experiences that address complex digital marketing problems,” says Kevin...

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]]> Sun, 20 May 2012 17:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/qcs6plb5MTM/can-adobe-help-marketers-manage-the-entire-customer-experience.aspx Increase ROI with a Tag Management System http://www.uvop.com/items/view/4631 In a Web world where a lot of data is created and shared every second of the day, being able to manage all of that information can be the difference between ‘Net success and failure.

As such, the majority of digital marketers surveyed in a recent Tealium and Econsultancy study said that tag management was the most important aspect of their...

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]]> Sun, 20 May 2012 11:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/vqUvi7PN_cw/digital-marketers-praise-tag-management.aspx Get Smart By Boosting Video Engagement http://www.uvop.com/items/view/4630 Businesses looking to implement a video strategy into their website marketing efforts might want to consider leveraging SmartVideo technology.

SundaySky’s SmartVideo solution offers a personalized way to engage with consumers. The solution's goal is to deliver the right message to the right person at the right time, based on...

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]]> Sat, 19 May 2012 15:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/qlA-colU55c/smarter-videos-increase-engagement.aspx Tech M&A;Activity Will Heat Up This Summer http://www.uvop.com/items/view/4629 In the aftermath of Facebook’s historic IPO on Friday, an interesting new survey on the technology/Internet sector's mergers and acquisitions landscape has surfaced.

Released by the law firm Morrison & Foerster and tech market intelligence firm 451 Research, the M&A Leaders Survey polled some 300 professionals within the Web...

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]]> Sat, 19 May 2012 11:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/6M3zna4miBU/working.aspx Facebook Friday: WM’s Fantastic 15 http://www.uvop.com/items/view/4628 Everybody and their ousted Brazilian co-founders are talking about the Facebook IPO today. So, when the editors at Website Magazine held a closed-door brainstorming session about the day’s content, we were unanimously in favor of one thing and one thing only: Anything but Facebook.

Then, in accordance with the house rules, we did the exact...

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]]> Fri, 18 May 2012 13:30:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/-3xg9s9n6fU/facebook-friday-wm-s-fantastic-15.aspx YouTube Merch Store Partners with CafePress http://www.uvop.com/items/view/4627 CafePress merchants will now be able to bring customized online commerce to their YouTube Merch Store. 

This new feature will allow CafePress Shop owners to obtain more conversions by displaying merchandise on their YouTube channels. Inventory can be added with tools that enable retailers to search for and select products from their...

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]]> Fri, 18 May 2012 08:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/JTkMnf_aSQo/youtube-merch-store-partners-with-cafepress.aspx Digital River Launches App Practice Suite http://www.uvop.com/items/view/4626 A new suite of tools from e-commerce outsourcing company Digital River are aiming to help online merchants find additional ways to drive revenue across multiple platforms.

The App Practice suite offers online merchants ways to monetize and distribute digital and physical products and services over an abundance of devices, operating...

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]]> Fri, 18 May 2012 06:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/mnHDHvfM7kA/digital-river-launches-the-app-practice-suite.aspx Simplicity Rules the Day for LinkedIn Design Change http://www.uvop.com/items/view/4625 I suppose you could chalk it up to a crazy coincidence or merely to the fact that I was in a newsletter-reading frame of mind for a change, but for the first time since I’d begun receiving them some time ago, I read this morning’s edition of LinkedIn Today that appeared in my inbox.

LinkedIn Today is the professional network’s...

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]]> Thu, 17 May 2012 14:30:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/btdb4AkeAs0/linkedin-the-latest-to-state-the-case-for-simplicity.aspx Get Social with New Janrain Tools http://www.uvop.com/items/view/4624 There is a bundle of new announcements coming from user management platform Janrain today, including new platform capabilities that will enable businesses to better acquire, engage and monetize online visitors, as well as new social extensions that will make it easier for merchants to incorporate social features into their e-commerce site.

With...

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]]> Thu, 17 May 2012 12:20:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/oaDWJ_SMKnY/new-social-tools-from-janrain.aspx Pinterest Brand Intelligence with Curalate http://www.uvop.com/items/view/4623 The marketing mania of Pinterest has waned a bit the past several weeks, but that’s hasn’t stopped consumers from visiting the site (see Compete.com chart below) or brands seeking ways to participate on the social pinboard site.

But if we’ve learned anything from social media – in whatever form it comes (visual or...

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]]> Thu, 17 May 2012 11:20:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/g5-flfHEsi0/pinterest-brand-intelligence-with-curalate.aspx Timing is Everything with Email Marketing http://www.uvop.com/items/view/4620 Most Web workers know that email marketing is one of the most effective strategies that businesses can use to reach their customers, but a new study reveals that one email marketing strategy outperforms the others.

Email marketing provider StrongMail surveyed more than 1,000 business leaders last year regarding the benefits of lifecycle email...

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]]> Thu, 17 May 2012 01:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/hSkO_ssQn0U/timing-is-everything-with-email-marketing.aspx Genome Maps Out Targeted Data for Advertisers http://www.uvop.com/items/view/4619 Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform to use. That announcement was the Genome platform, an online advertising solution that will combine Yahoo user...

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]]> Wed, 16 May 2012 23:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/nGyAe9t2KWs/genome-maps-out-targeted-data-for-advertisers.aspx CRM Success Tool Tracks Your Hard Work http://www.uvop.com/items/view/4618 Everyone likes a little validation once in a while; in fact, oftentimes the right amount of reassurance can actually improve one’s performance. When working on the Web, many of you probably complete a variety of different tasks, big and small, throughout the day. That’s just part of working in the fast paced world of the Internet....

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]]> Wed, 16 May 2012 21:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/P2bDpGyiZQQ/crm-success-tool-tracks-your-success.aspx Manage Payment Processing On The Go http://www.uvop.com/items/view/4617 Merchants who leverage 2Checkout to process online payments can now manage their accounts on the go.

Inexika recently launched the 2Checkout Vendor app for the iPhone and iPod touch, which is designed for vendors who would rather monitor their account from the palms of their hands instead of logging into their Web account on a...

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]]> Wed, 16 May 2012 19:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/GiJmBg_EjR4/manage-payment-processing-on-the-go.aspx Achieve Mobile Success with Yottaa http://www.uvop.com/items/view/4616 The mobile Internet user population is scheduled to overtake the general Internet population by 2014, which means that it is now more imperative than ever to create and maintain a mobile-optimized website.

One option for Web workers looking to get into the mobile game is the Mobile Acceleration solution that was recently launched from website...

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]]> Wed, 16 May 2012 17:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/B5s_jURFzNU/achieve-mobile-success-with-yottaa.aspx 6 Scientific Advances Courtesy of Reckless Self-Endangerment http://www.uvop.com/items/view/4622 It turns out that even science isn't always an exact science. There are plenty of white-coated professionals throughout history who spat in the face of empirical research and just injected themselves with shit to see what would happen.

]]> Wed, 16 May 2012 07:00:00 -0500 http://digg.com/news/science/6_scientific_advances_courtesy_of_reckless_self_endangerment?utm_campaign=Feed%3A+http%3A%2F%2Fservices.digg.com%2F2.0%2Fuser.getActivity%3Ftype%3Drss%26username%3Dzybatsu&utm_medium=feed&utm_source=diggapi Sugar makes you stupid: Study shows high-fructose diet sabotages learning, memory http://www.uvop.com/items/view/4621 Attention, college students cramming between midterms and finals: Binging on soda and sweets for as little as six weeks may make you stupid.

]]> Tue, 15 May 2012 20:09:00 -0500 http://digg.com/news/story/sugar_makes_you_stupid_study_shows_high_fructose_diet_sabotages_learning_memory?utm_campaign=Feed%3A+http%3A%2F%2Fservices.digg.com%2F2.0%2Fuser.getActivity%3Ftype%3Drss%26username%3Dzybatsu&utm_medium=feed&utm_source=di Top PPC Landing Pages by Industry http://www.uvop.com/items/view/4615 When you’re paying good money for clicks from a search engine to drive traffic to your site, it only makes sense that you would want the landing page that users arrive at to be engaging and informative, right? What seems obvious to some of us may go unnoticed by others. The importance of first impressions on converting visitors has...

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]]> Tue, 15 May 2012 15:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/57CyXUI-zlI/top-ppc-landing-pages-by-industry.aspx LinkShare Affiliate Network Sees Explosive Growth http://www.uvop.com/items/view/4614 Rakuten LinkShare has announced that its various global performance marketing networks saw impressive growth throughout Q1 of 2012, with some of its strongest network sales coming from the United States, Canada, Japan and the United Kingdom. This progress presents new opportunities for publishers, both at home and abroad. Specifically in the...

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]]> Tue, 15 May 2012 14:00:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/lgA2q7Sih2g/global-marketing-has-never-been-easier.aspx Most Consumers Talking Up Live Chat http://www.uvop.com/items/view/4613 How effective is your online customer service strategy? If you're not sure, a new Oracle study has revealed some valuable insights into consumers' preferences when it comes to reaching customer service help online.

The Consumer Views of Live Help Online study surveyed consumers from all over the world in regards to their use of...

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]]> Tue, 15 May 2012 12:30:00 -0500 http://feedproxy.google.com/~r/Website-Magazine/~3/DaTXixOPIx4/a-look-inside-customer-service-expectations.aspx